The invisible cost of cyberattacks in LATAM: loss of reputation and trust
Cyberattacks go beyond financial costs, generating an “invisible cost” that seriously impacts the reputation and trust of companies, especially in Latin America. The lack of incident response plans in the region amplifies this problem, turning a safety crisis into a brand crisis with lasting consequences. The Reputational Impact in LATAM While the financial damage of a cyberattack—such as multi-million ransoms, service disruptions, and regulatory fines—grabs the headlines, the loss of trust is an equally serious, and often irreversible, consequence that is not reflected in accounting reports. ...